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How To Generate Real Estate Online Reviews From Your Clients

How To Generate Real Estate Online Reviews From Your Clients

Real estate reviews cement trust in your brand and strengthen your online presence. Find out why they’re important, how to get them, and what to do with negative reviews.

It doesn’t matter if it’s a restaurant, a cell phone, or a pickup truck, one thing is certain: online reviews matter. 

This is especially true for your real estate business. According to a recent study, 87% of American consumers read online reviews for local businesses last year, up 6% in comparison to the year before.

Learn how you can harness the power of positive real estate reviews. We’ll address everything you need to generate great reviews from your clients in a variety of ways.

But first, let’s look at why reviews are key to lead generation.

Why real estate reviews are important

Imagine being able to instantly build trust in the minds of countless future clients—all for free.

Sounds too good to be true? It’s not if your business has good online reviews.

That’s because reading reviews can be like having your future client talk to tens or even hundreds of people that have worked with you at the same time. They can quickly learn exactly what others experienced, how they felt, and what their final outcome was – all within minutes!

Reviews don’t happen on their own. Gaining a wealth of great real estate reviews takes strategy, time, and effort.

But with the right strategy, you can generate great real estate reviews that fuel your business growth.

How to get a great real estate review

With how influential reviews can be on your future clients, it’s best to not leave anything to chance.

Let’s take a look at how to motivate your clients to share their experience.

Email

Maybe they got swept up with all the excitement and didn’t leave you a review. That’s when a personalized email can work wonders.

You can shoot them a quick email saying how much you appreciated working with them. Talk about how happy you are that you satisfied a particular need of theirs, and how you would appreciate it if they would take a minute to write you a review.

Call

You may find out that they prefer talking on the phone rather than emailing. That’s when a “How are things going?” follow-up call is critical.

Mention first that you didn’t want to take much of their time and that you know they’re busy, but you just wanted to see how everything is going.

Mention how happy you are that you could serve them, and conclude by asking them to take a minute to write you a review.

Text

This is an especially useful channel to motivate younger or first-time homeowners to write you a review. If you perceive that they would rather type than talk, this is the method for them.

Start the conversation by sending a quick text asking how they’re doing.

After they’ve responded, ask if they’d be willing to share their experience with others by leaving you a review.

Google

This is the best place to direct your past clients. If you can get a client to review you on Google, it will help you in multiple ways:

First, it’s the most-used search engine. Period. That means more eyes will see it.

Second, it will help your SEO, or search engine optimization.

Facebook

Since almost three billion users are active on Facebook each month, chances are your clients will know exactly how to use it to review your business.

The best components to a review:

  1. Attention-grabbing one liner (story introduction). In a single sentence, sum up their experience with you. This could be what you did for them or the quality that best describes what it’s like to work with you.
  2. Why they needed you (story conflict). They might have felt overwhelmed with buying or selling, perhaps they needed guidance, or they had a bad experience before. Either way, this will explain what motivated them to turn to you for help.
  3. How you solved the problem (story climax). Here’s where they share what you did for them and how. This is often the part that most deserves any details they want to share about your services.
  4. What they recommend (story resolution). Finally, here’s where they apply their experience to any potential clients unsure about working with you. They talk about how you’re the agent they recommend or how anyone that works with you won’t regret it.
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6 Real Estate Digital Marketing Strategy can improve your Sales

6 Real Estate Digital Marketing Strategy can improve your Sales

Real Estate Digital Marketing can improve your sales. 6 tips for using online marketing for your business. As you know being found by homebuyers leads is very crucial. Are you ready to use digital marketing for real estate to grow your business? Find out the best ways to use online marketing for real estate agents now:

1. Get your real estate company listed locally

It’s very important that your realty business be included on websites that specialize in local listings. You will probably need to create a Google My Business page, and search out online directories like YellowPages.com on which you can add your name, address, business, and contact information. You should also do SEO for your listings to help users find them in search engines.

You might also want to consider adding your listing to local sites like Yelp or Foursquare as a part of your real estate Internet marketing strategy. Yelp allows people to review your business – and as you probably know, reviews can be a big part in getting potential clients to consider you for your services. Foursquare also allows reviews, but is a great way to put your business on the map by allowing “check-ins.” You can encourage visitors to your office to check in and share that they were there.

2. Create a real estate website worth visiting

The centerpiece of your real estate online marketing strategy should be your website. How else are people going to find you, after all? A great website can encourage potential homebuyers to pick you as their realtor, and will help you rank better for local search terms.

Most people are going to visit your site for listings of homes that you are selling. Keep these listings up to date with photos and plenty of information, including the address, school district, and a way to contact you with questions or a request to visit the home. Make sure that this crucial section is easy to browse and loads quickly.

Your entire site should be responsive and as speedy as possible. The faster your pages load, the less likely you are to lose impatient visitors who aren’t willing to wait for the information. You should also take care to make your site navigation as uncluttered and clear as possible, which can be a big help in keeping users on the site. A confused buyer is likely to go elsewhere without ever contacting you.

3. Stay active on social media

Social media channels, like Facebook and Twitter, continue to be important parts of marketing plans for nearly every business type. Not every social media channel will make sense for you as a realtor, but it is best for you to be the judge of what you can and should use.

Before establishing a presence on any social media website, evaluate how much time you can dedicate to your pages, what content you plan on posting and whether or not your audience is really there. If you can’t post at least a few times a week, you may want to hire a social media firm to help.

Twitter is a great way that you can share or publish interesting content and resources for prospective homebuyers. If you have a long-term relationship with a client looking to buy a home, you might suggest that they follow you on Twitter to see the content you are sharing.

Facebook is a great way that you can not only be found by those looking for a Realtor, but also a method by which interested buyers can contact you. If you create a Facebook Page and allow fans to message you, you might receive a few questions or comments about your listings. Facebook also gives you a platform from which you can share interesting content, or post photos of open houses that you are hosting.

4. Establish a presence in the community

One important way that you can get your name “out there” is by being active online. By commenting regularly to relevant blogs or forums, or by even contributing content to these same sources, you could become known as an expert in your field – which will further encourage potential clients to reach out to you when they are in the market to buy a home.

If you are already reading blogs on subjects like real estate, home selling or buying, or exterior and interior decorating, this may be a no-brainer for you! Try to leave comments on blog posts when you have something to say – not just to advertise your business. You can also comment in forums where you find people discussing a subject you are knowledgeable about. Sites like Quora.com are great for finding and answering questions about homes and Realtors.

You can also look for ways to establish yourself locally by commenting on news sites or any other kind of regional forum about home sales. In this case, you have a much better luck of converting a reader into someone who will want to take advantage of your services. While commenting on a national level is more about general awareness and link building, commenting locally can help you find your next client!

On sites, you may have better luck – and may even be better received – if you do mention that you are operating locally, and even include a short writeup about your services. But avoid spamming links to your site or doing anything that doesn’t actually contribute to the conversation! You want to be relevant and helpful, not annoying, when it comes to using real estate digital marketing.

5. Write for blogs or guest post on other websites

Starting your own blog as a part of your real estate Internet marketing plan can give you a way to communicate with potential clients about your experience and knowledge in the industry. Also, really great blog posts or articles may be reshared on social media or other websites, which is a fantastic way to build high quality links back to your site, thus improving both your reputation and your site’s credibility.

When you’re creating a blog, avoid talking about yourself all the time. Like social media, you should aim to share relevant content that is useful to readers, even if they’re not already a client of yours. You can follow the rule of thirds or fourths: only talk about yourself a third or fourth of the time. The rest of the time, try to share content that you think homebuyers will be happy to read.

You might want to consider including really notable home listings or success stories on your blog, if you can arrange for it. As a realtor, one way that people will learn to trust you is through seeing proof of your expertise. So the more that you can share about your trade, the more reason people will have to work with you.

Guest blogging is also a great way to both get your name out there and get links back to your site from your posts. By contributing guest posts to blogs in your industry, you can further the view that people may have of you as a thought leader, or someone who is really knowledgeable on the subject of selling homes.

6. Send emails to a dedicated list

As one final tip you may want to allow users to sign up to receive emails from you. How often you send these emails is up to you, but this could be a good way to encourage engagement and create a long-lasting relationship with you as a real estate agent.

To establish an email marketing campaign, you’ll need to use a platform like MailChimp. These platforms will help you place a signup form on your website, collect email addresses, and compose and send marketing messages. Just remember that email is opt-in only, and that you cannot add people to an email marketing list who haven’t signed up for it! If you do, you may risk getting in hot water when your emails are marked as spam.

Like blogging and social media, emails don’t have to only be about you! Although realtors probably have great success sending out periodic listings of new homes on the market, or sharing open house locations and dates, you can set yourself apart from the rest by including links to your blog content, or sharing links to relevant content that you may have shared previously on social media.

Don’t be afraid to repeat yourself: It’s unlikely that anyone is passionate enough to follow you on each and every platform, so there’s no harm in sharing the same thing in a few different spots. Feel free to promote your content in emails, social media, and wherever else you can manage it!

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Email Marketing

How to set up your real estate email marketing the right way

Setting up your real estate email marketing strategy is easy. Real estate is a competitive industry: And there’s one form of digital marketing that outperforms the others: email marketing..

How to setup your email marketing strategy for your real estate business? Just follow these 4 steps!

1. Capture real estate leads

At your next open house, networking event or another sociable get-together, you can collect email addresses the old-fashioned way (just remember to get consent to use their personal information for the purposes of email marketing) or use an iPad app to add people directly to your real estate email list.

Though property viewings and sales mostly happen in person, you’ll want to also take your business online for efficient lead generation and to build your client base further.

Online, you can reach people by using targeted paid ads (on Google or social media) and have the right people find you by investing in SEO for relevant keywords (e.g. real estate broker in [city]).

PPC advertising can get really expensive very quickly! So we wrote a guide about how to drive traffic to your website or property listing pages with online ads.

Once people land on your website, it would be a shame to let them go without asking for their contact details. One can always try! In email marketing, you do this with a signup form.

signup form can be placed in various spots on your website, from the footer to the blog sidebar or appearing as a pop-up.

Give visitors a good reason to give you their email addresses. Tell them what they can expect from your real estate marketing emails, and explain how it’s relevant to them and how it will benefit them.

We explore how to grow a high-quality prospect email list in this in-depth guide.

Many real estate marketers use an incentive to motivate visitors to sign up. In exchange for an email address, they offer a useful gift that is relevant to the real estate market, such as:

  • A report on real estate price changes
  • How to obtain low-interest loans
  • A list of contact details from movers and packers in the area
  • A checklist for moving properties

2. Brand yourself

Just like normal, offline relationships, you want to break the ice and build rapport before you ask for any favors or promote your services. Work on your credibility first, then start doing business.

Welcome email

To break the ice, use an automated welcome email. This email is sent after someone signs up for your list. You can send it immediately, or add a couple of hours (or a day) of delay in your automated workflow. Your email marketing software will handle these autoresponders.

In the welcome email, you introduce yourself. It’s your first chance to show your level of expertise, trustworthiness, experience and professionalism. Focus on why customers should do business with you (and not another one of the many brokers in town).

Then add a call-to-action (CTA) that asks the reader to set up a phone call or grab a coffee to chat about their situation. Preferably, you want every email to contain a call to action (and your phone number).

Here’s how to create a call-to-action (CTA) that works in your real estate newsletters.

Entertaining emails

For the first set of emails, don’t instantly go into sales mode. There’s plenty of time for that later! Instead, show your human side and personality.

Send your subscribers emails about:

  • Local charities you participate in
  • Events happening in town
  • Updates on interest rates on the market
  • Periodic comparative market analysis
  • Newly opened shops and restaurants
  • Holiday greetings
  • Home improvement tips
  • Mortgage news
  • Housing decoration inspiration and trends

3. Invest in a personal relationship

Should I let you in on a secret that’ll instantly make your emails more valuable?

It’s personalization.

Find out as soon as possible what your email newsletter subscribers are interested in so you can personalize your messaging and deliver value. This starts on your homepage. Set up different landing pages for different target groups.

People interested in selling their house don’t need the same information as those who are looking to buy one. The same goes for visitors searching in different locations or with diverse housing needs. When you have different landing pages, each target group can read about what’s applicable to their situation.

Use different signup forms on each landing page to organize your readers from the get-go.

Or use one signup form and have people mark the newsletters they’re interested in. In your email tool, these subscribers will automatically be grouped together, making it easier for you to send personalized emails.

4. Stay top of mind with targeted emails

After you’ve grouped your subscribers together in different segments, it’s time to come up with a concept for the real estate emails you’ll send out. To make the most out of your email marketing, try to automate as many emails as possible.

You’ll want to have a mix of regular email marketing campaigns and automated workflows.

Regular campaigns could include:

  • Just sold properties
  • New or expired listings
  • Current events in town
  • Seasonal information
  • Updates

Seasonal events and festivities are a good excuse to host something for potential buyers and sellers. You could also host a giveaway or competition to build up the hype.

Automated workflows you could set up include:

  • Incentive email (e.g. when a subscriber signs up to receive a downloadable)
  • Welcome email
  • Relationship-building emails (a series of emails in which you introduce yourself, your service and what you can offer the subscriber)
  • Automated new listing alerts or a weekly/monthly round-up of what’s new on the market using RSS campaigns
  • Follow-up email after a meeting, viewing or sale
  • Referral or testimonial email for happy buyers
  • Drip campaigns (a series of emails to nurture customers, e.g. to get them from explorative to ready to buy)
  • Win-back campaigns for readers that haven’t shown any engagement with your emails lately

Automated email sequences are easy to implement with the right email marketing software.

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