3 Brand & Digital Marketing Case studies of Top Brand like Unilever & Google. From targeting techniques to six-second video ads, check out our marketing case studies to see how brands are building campaigns on YouTube that deliver results.
Through Be Beautiful, Unilever India’s goal was to create a video answer for every beauty query imaginable. To create the Be Beautiful YouTube Channel, Unilever partnered with the biggest fashion, lifestyle, and beauty bloggers in the country and trained them on how to create high-quality video content sharing everything from product reviews to make-up tips to DIY hair styling. In the past 6 months, the channel has seen more than 8.5 million unique users in India with more than 40 million views making it one of the biggest branded channels in India.
1. Jabong Online Marketing Case Study: Branding with Engagement Ads
Jabong.com video case study highlighting the value of online branding at scale via Engagement Ads. The case study describes the collaboration between Jabong and Google India to create awareness at scale for Jabong’s new brand launches using multiple Engagement Ad formats.
Leading Online Fashion Retailer Drives Incremental Revenue on Branding with Engagement Ads. This video highlights the case study of Jabong.com and what made it a successful online eCommerce portal. Presenting the results of a case study conducted by online fashion retailer Jabong.com.
2. Myntra Mobile Marketing Campaign Case Studies to Review
Myntra is the largest fashion-lifestyle retailer in India. Myntra retail over five hundred fashion brands and they service their customers across four hundred different cities thought India. Myntra as one of the first e-commerce website to lunch a mobile interface. Myntra believe it strategically will be very important for them because the next wave of online growth in India will come through mobile devices. Myntra was getting very good traffic on their mobile website but somehow it was not converting actually into transactions so Myntra shared this challenge with the Google Team and the Google team suggested them a test. Myntra hypothesis was too out that mobile help bring traffic and conversions on the desktop, so Myntra started off keeping everything constant for a period of fifteen days, spend some amount on mobile campaigns and then significantly increase it over the next fifteen days and they’ve seen that drive higher traffic on the mobile website and does it also lead to higher conversions.
3. Shoppers Stop Digital Marketing Case Study
Shoppers Stop, one of the largest multi-brand retail stores in India worked with Google to connect digital marketing spends with offline sales. Google’s O2O solution — Store Sales Direct — multiplied the impact of their digital investments and helped them realise 2.5x Return on Ad Spend (ROAS) than previously deciphered. With the help of Google’s product, they understood how many customers from their loyalty membership program went online, were influenced by Google ads and then ended up at the Shoppers Stop site for digital shopping, and how many of them went ahead and also shopped in their physical stores. With this solution, Shoppers Stop was able to trace steps of those customers from online to offline and the results were absolutely amazing.
How Shoppers Stop survives the Digital Marketing to achieve its Site Sales and Store Sales. And they made 1:5 ROI. Watch the full videos for Case Study on Digital Sales.