Mobile-first indexing will literally rank your website according to how it performs on mobile devices, essentially throwing the desktop experience by the wayside. If you want to stay top in Google Search, you have to work with mobile first. Because, Google start mobile first strategy on search result. What do you think? is this shocking or not? Google noticed that the majority of internet users were browsing sites through smartphones.
How to prepare your website for Mobile first?
I want to share with you some essential tips to prepare your website for the current mobile first update to ensure that you are properly set up for today’s ever-changing natural search environment.
When is Mobile First coming?
Google has been doing a lot of experimentation with their Mobile first algorithm during 2017 and expects to complete a full roll out during the first half of 2018.
What is changing exactly?
What this means for you that is when crawling your site as far as Google is concerned the primary variant will switch from the desktop version to the mobile version. Whilst the concept of creating your site with mobile in mind very simple to design your website for mobile users first and then scale your way up for other device types- there are a number of common pitfalls which we have seen websites become a victim of, leading to a decline in organic search visibility. Your site could be at risk of this happening.
What sort of measures needs talking to prepare for the change?
It’s crucial that your mobile site mirrors your desktop version in terms of features and content. For example- on e-commerce sites, the intro copy on category pages for the desktop should be identical to that on mobile and ancillary features such as ‘add to favorites’ or ‘add to compare’ should be available on both platforms. This principle should be applied consistently throughout the whole site. It also important to make sure your key content is ‘above the fold’ on both mobile and desktop.
You can make use of expandable test boxes with a ‘read more’ link to help improve user experience on mobile in this regard and avoid pushing product content too far down the page. The most important thing overall is to offer a good user experience. The sites need to be genuinely useful to desktop and mobile users alike, adding value to their journey by offering unique content and simplifying the means of achieving their objective.
What single change is going to have the biggest impact?
Don’t underestimate the value of increasing font sizes you use on mobile to provide great legibility on small screens.
Are there any other quick wins?
Ensure that entries drop-down menus and other navigation controls are consistent, and that information within pop-ups and models is available to both platforms. Metadata such as rich snippets and structured data should also be consistently applied to all variants of your website.
Taking steps such are these will help future-proof your site for the switch to Mobile First indexing, and those clients of ours who have already prepared for the change are seeing benefits in their organic performance even now.