According to Neil Patel, when you will go to identify the specific marketing objectives or digital marketing objectives channel in order to support your long-term marketing plan, it is common practice to apply the widely used SMART model. But today I am going to brief something new, which I learned from my career and experience with the brands like Bata and VisitVikings. Let’s look at the objectives of Digital Marketing.
- Awareness (Increase brand Awareness)
- Acquisition (Click on your websites)
- Convert (Drive Sales and Leads)
Digital Marketing Objectives 1: Awareness
If you’re a small brand or have a huge plan that nobody knows about. You are introducing a new product, a new addition to your product line and you want to increase brand awareness. Digital marketing is the answer. So in digital marketing objectives, Increase brand Awareness is one of the parts of it.
Digital Marketing Objectives 2: Acquisition
For businesses that are not really selling a product and don’t need sales or leads or not advertising a product. But just want people to come to this site, could be a new site, could be a blog about Digital Marketing in Bangladesh, could be something about the business news that you want to talk about. Basically, you’re driving people to your site and this can be done to digital marketing.
Digital Marketing Objectives 3: Conversion
This is direct response marketing where your campaigns will get people to buy something from your website. In some cases, they may not want to buy something but probably convert to a lead. Where they will sign up for a news or sign up for a subscription.
Digital Marketing Best Practices and User Behavior
User behavior is an important factor in Digital Advertising. There is a difference between how it is treated in traditional media and digital media. Let’s look at a few factors that matter in digital marketing.
So here is the list of best practices and user behavior for Digital Marketing-
- First page of the Results
- First Fold of website
- Right mix of text and Images
- Clarity of content
- Clear Call to Action
- Quick and Easy Navigation
First page of the Results
There’s a Digital marketing quote that I have read the other day, that the best place to bury somebody is on the second page of results. Because they’re never going to be found. If you are not on the first page in search engines results, nobody is ever going to click in and see your ads.
So it’s important to be in the midst of action which is on the first page.
First Fold of website
The first fold is that part of the website that you see without scrolling down. Again most people are not involved enough to scroll down and therefore if you want your message to be heard, it’s important to be in the first fold.
The best place to hide a Dead body is page 2 of Google Search Results
Right mix of text and Images
We need a right mix of text and images. Too much text will make it look like a newspaper, too bookish and too much images will look like clutter. In fact, there’s a term called banner blindness where the brain is attuned to tuning out stuff which looks like too much of ads. So you need to have the right mix of text and images.
Clarity of content
Somebody who comes to your website needs to understand what your website is all about. He shouldn’t have to be clicking through five or six links to get a gist or what your site is about it, needs to be there upfront, clear and easy to understand.
Clear Call to Action
A call to action is a signal to the user about what he has to do, what you want people to do? when they come to your site. Do you want them to buy something? Do you want them to sign up somewhere? Do you want them to give them your email id? What do you want them to do? Unless you tell them clearly, they are not going to be able to understand. So please use Clear Call to Action button.
Quick and Easy Navigation
Quick and easy navigation is very important fact. Have you ever been to websites where you try hitting the back button but you come back out of the site, if you have that’s terrible isn’t it? A user needs to understand how he or she can move from one page to another page on the site. i.e Home Button, back button, all this will help.
Security is a major concern because there are lots of commercial transactions happening on the web where you have provided your credit card details. You don’t want to be hacked also you don’t want to end up spending a lot of money unintentionally. The security is important in US resources in creating a secure atmosphere for your users.
Responsiveness in this world of social media. But people expect you to talk back to them. Brands have a very important responsibility of responding back to the user. If somebody posts on a brand’s page that I didn’t get this product or it was bad. It becomes important for the brand to respond back and say “we’re sorry” or “we will look into it” if you don’t respond that leaves a very bitter taste in the users’ mouth so watch out for responsiveness.
Online user behaviour and how their expectations must be incorporated into the Digital Marketing. So guys, don’t forget to share it on Social Media. Oops, please comment below what you want to learn next in Digital Marketing.