Facebook Ads Online Live Course

This live online course will equip you with the skills to navigate Facebook Ads Manager and create high-performing ad campaigns. Whether you’re a business owner, marketer, or freelancer, learning Facebook Ads can significantly boost your reach and conversions.

Benefits of Attending This Live Course:

• Live instruction and Q&A: Get personalized guidance from an instructor and have your questions answered in real-time.
• Interactive learning: Engage with other participants and share your experiences.
• Practical exercises: Apply your learnings through hands-on exercises within the platform.
• Stay up-to-date: Learn the latest strategies and best practices for Facebook advertising.

This course is perfect for:

• Business owners and marketers looking to leverage Facebook Ads
• Entrepreneurs wanting to promote their products or services
• Freelancers seeking to expand their digital marketing skillset
• Anyone interested in learning how to advertise effectively on Facebook

Course Outline & Curriculum:

• Module 1: Introduction to Facebook Advertising
  • Understanding the Power of Facebook Ads
  • Setting Up Your Facebook Business Manager and Ads Manager Account
• Module 2: Building Your First Campaign
  • Defining Campaign Objectives & Targeting Strategies
  • Audience Insights and Demographics Targeting
  • Setting Budgets and Bidding Strategies
• Module 3: Creating Effective Facebook Ads
  • Crafting Compelling Ad Copy and Headlines
  • Designing Engaging Visuals for Your Ads
  • Different Ad Formats (Images, Videos, Carousel Ads)
• Module 4: Tracking & Optimizing Your Campaigns
  • Using Facebook Pixel for Conversion Tracking
  • Analyzing Campaign Performance with Key Metrics
  • A/B Testing for Optimization and Improvement

Bonus Module (Optional):

• Module 5: Retargeting & Lookalike Audiences
  • Re-engaging Website Visitors with Retargeting Ads
  • Utilizing Lookalike Audiences to Expand Your Reach

Live Session:

• Each module will include a live presentation followed by Q&A sessions.
• Interactive exercises will be conducted throughout the course to reinforce learning.